Media Training

Print, Radio and Television training   

When it comes to media training, one size does not fit all firms. That's why Mediaservices customises every session to meet the needs our trainees. We’ll work closely with you in advance of the training sessions to ensure that we understand your objectives and the nature of your products and services. We can train your spokespeople individually or in small groups.

We can simulate a variety of interviewing situations and advise on how to best maximise every media encounter.

Among issues covered are:

Adapting message points for various media.
  • Developing and delivering powerful sound bites.
  • Think like reporters, hosts, and producers, and provide information in     the most "media-friendly" way.
  • Identify potential problem areas and devise effective tactics for     turning difficult questions into opportunities.
  • "Redirect" questions to maintain control of the interview and reinforce     the message points.
  • Use verbal and nonverbal language to emphasise key points.
  • Eliminate distracting vocal patterns and physical gestures.
  • Avoid over-answering and snatching defeat from the jaws of victory.
  • Analyse and respond to vague, uninformed, or loaded questions.
  • Gracefully handle difficult or combative interviewers.
  • Work on closure techniques that reinforce the message points, provide a call     to action, and leave a lasting impression.

The goal of each session is to help your spokespeople project confidence, sincerity, and credibility during interviews so that they can best represent your company and maximise the chances of positive media coverage.

Media training has become mandatory for business executives and professionals.

Do you want newspaper coverage that reflects what you've actually said? Would you like newspapers, radio and TV stations to use your best quotes? That's what Mediaservices can do for you. In time-efficient group or individual sessions, clients learn how to avoid being taken out of context, how to sidestep traps set by overly aggressive reporters and how to get your message across no matter what they ask!

Business executives and professionals no longer have the luxury of letting someone else do the media interviews. Sooner or later, it's your turn. Mediaservices prepares you to excel in all media encounters, from routine interviews to crisis scenarios.

Mediaservices trains executives and business people how to present their story in a compelling and honest fashion.