As one of the most effective public relations companies run entirely by highly experienced journalists, we promote your company, your product or your service by getting you published in the print media, on radio and on television.
By writing hard-hitting press releases about your company, product or service we get you out into the public eye at a fraction of the cost of advertising.
News stories carry a far greater weight in the public eye than advertisements. People believe what they hear aired as news stories on the electronic media and what they read in the form of editorial in the print media. In contrast, most individuals are highly sceptical about the content of advertisements. Surveys have shown that it takes many repeats of an ad before it builds any credibility.
Many times readers see an ad and they know that what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. A well-written press release has the power to radically influence public opinion and our experience over the past 17 years have proven that beyond a doubt.
We have had the privilege of working with some of South Africa’s biggest and most influential companies and have helped many of them grow and prosper by positioning them as leaders in their field.
Our press releases are sent to more than 800 media outlets including every newspaper, magazine, radio and television station in South Africa. We also send out our news stories through the South African Press Association (SAPA) to which all the media in South Africa subscribe.
Because we are owned and operated entirely by highly experienced journalists, we are one of the most effective PR Companies in South Africa.
We have perfected the art of writing press releases that are highly newsworthy and have a long track record of publications that regularly use our stories. These include:
The Star, Business Day, Finweek, Die Beeld, Die Burger, Eastern Province Herald, TV1, TV2, TV3, E TV, Radio 702 as well as all the radio stations in the SABC stable. Websites like IOL, News24 and many others regularly feature our stories.
Although we are based in Johannesburg, we have clients throughout Southern Africa and have serviced clients in Angola, Mozambique, Botswana and further afield in Mali, the Democratic Republic of the Congo and Nigeria.
Our fees are roughly half of what the so-called “major” PR consultancies charge because we keep our overheads as low as possible to provide a world-class service at bargain basement fees.