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<p align="left">Media relations - getting press released published in the print media and aired on radio and television - is the very cornerstone of public relations.</p>
<p align="left">A PR campaign stands or falls by how successful the media liaison component is handled.</p>
<p align="left">It is equally important for company executives to know how to deal with the media in an honest and forthright manner while at the same time projecting a positive image of the company.</p>
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